Average Cost Per Lead by Company Type

Daniel Yonts

According to a report by HubSpot, the cost per lead across company types is $198. IT has the highest cost per lead at $370 and non-profits have the lowest at $43. Companies making over $500M have an average CPL of $429. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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