Contribution to CPG Sales Lift From Advertising
What factors contibute most to CPG sales lift from advertising? Nielsen reports that the quality and messaging of the creative has the highest impact. This is followed by reach, brand and targeting. Share and discuss research.
About Daniel Yonts
Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government.
Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients.
His passion is helping companies and professionals to succeed online.
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