E-Commerce Conversion Rate by Device Q2 2016

Daniel Yonts

An analysis on a random sample of more than 7 billion online shopping sessions provided a breakdown of conversion rates by device for Q2 2016. Desktop converts at 4.11% in the US, followed by tablets (3.42%) and smartphones (1.34%). Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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