Email Engagement Rates by Day of Week in Q1

Daniel Yonts

According to a report by Yesmail, emails sent on Saturday have the highest conversion rate (3.6%), followed by Tuesday and Friday at 2.5%. Friday has the highest open rate (18.2%), unique click rate (2%), total click rate (2.9%) and click-to-open rate (10.8%). Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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