Google PLAs Compared With Non-Brand Text Ads in Q2 2017

Daniel Yonts

According to a report by Google, its product listing ads (PLAs) convert higher on desktops (30%) and mobile (215) compared with non-brand text ads. Also, the revenue per click is 17% higher, although average order value is 11% lower. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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