Most Important Research and Insight Capabilities in Digital Media Buying

Daniel Yonts
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Advertiser Perceptions survey of advertisers examines important research and insight capabilities. Optimization (52%) and conversion tracking (51%) were cited as most important. Media mix modeling (33%) was ranked as least important. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.




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