Long-Form Content Share of Video Viewing Time Q1 2016 to Q1 2017

Daniel Yonts

Video content that is at least 20 minutes in length increase its share of video viewing time across devices from 2016 to 2017. The share of viewing time on connected TV is 98%. Tablets (81%), PCs (65%) and Smartphones (55%) saw a dramatic increase in share of video view time. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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