Search Ads' Impact On Brand Awareness

Daniel Yonts

Being seem in paid search increases brand awareness, according to a study by Google and Ipsos. Across 12 verticals, a 6.6% lift in top-of-mind brand awareness was reported. Automotive and B2B increased brand awareness by 9% points. CPG increased by 8% and retail by 6%. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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