E-commerce speed and easy-of-use are the two most important contributors to a great online experience. A consumer survey by Cloud IQ also reported the need of shoppers to have a sense of control and individualized experience.
Affluent consumers want brands to show that they appreciate their loyalty. According to a survey by YouGov, 72% reported that there are few brands that they felt personally related to.
63% of consumers who only or mostly shop online research and plan all their purchases. By contrast, only 32% of those who predominately shop in-store research or plan all their purchases. 51% of omni-channel consumers research and plan their purchases.
85% of electronics consumers reported they are more likely to buy in-store versus online in order to get items they want quickly. The same need of immediacy drove 83% of fashion and 88% home improvement consumers.
60% of millennials who've shopped on social media find daily deals important compared with 47% of non-millennials. 46% of millennials seek out promotions on social media versus 33% of non-millennials.
A report by Fluent showed that TV ads (40%), Print ads (39%), and Online ads (39%) had the highest reach among listed channels. The problem for retailers isn't just reach in choosing TV or Print over digital media. The bigger problems are cost and the ability to engage a younger target audience.
59% of B2B marketers learn about the audiences via keyword research. 54% gain audience insights via social listening and website analysis. Customer feedback is cited by 50% of marketers, followed by competitive analysis (49%).
Based on an analysis of 6.6 billion email sends from retailers by MailChimp, it may be a bad idea to purge inactive subscribers from your lists. Those who didn't open or click on emails had a higher order frequency and order value than active subscribers. Perhaps, just seeing an email in their inbox was enough to inspire action.
What factors contibute most to CPG sales lift from advertising? Nielsen reports that the quality and messaging of the creative has the highest impact. This is followed by reach, brand and targeting.
Adobe survey asks consumers about the most annoying aspects of marketing emails. 47% reported that emails are too frequent and 25% cited emails that are too wordy and poorly written.
Digital influence on in-store retail sales showed tremendous growth between 2012 and 2014. In 2012, Digital influenced 14% of in-store sales. By 2014, the influence of Digital increased to 49%.
Digital influence on in-store retail sales showed tremendous growth between 2013 and 2016. In 2013, Digital influenced 14% of in-store sales. By 2016, the influence of Digital increased to 56%.
Nielsen report shows E-Commerce share of fast-moving consumer goods (FMCG) dollar sales by category. Beauty care (28%), pet care (27%) and health care (14%) led the pack.
According to Merkle, product listing ads (PLA) for US retailers comprised 52% of Google search ad clicks in Q1 2017. This is a dramatic increase from Q1 2015 when PLA share was 35%.
The Harris Poll provides insights on the retail brand equity differences between Millennials and Baby Boomers. The difference is greatest sporting goods, electronics and luxury department stores.
An analysis by comScore shows consistent digital growth of Apparel and Accessories since 2014. Its share of total e-commerce increased from 13% to 19%.
According to a consumer survey by UPS and comScore, 29% of product searches begin with Amazon. 15% of consumers start with search engines. 13% visit a retailers' store and 12% go to a retail website.
In mature markets, 58% of consumers expressed an interest in virtual reality vehicle presentations. 35% cited live chat and 29% video blogs from customers as potential vehicle reasarch methods.
Nielsen reports that the private label share of FMCG Dollar Sales was 20%. Value grocery represented the highest level of private level share at 49% and mass merchandisers had the lowest share at 15%.
Sidecar conducted an analysis of 19.1 billion user sessions on retailers' e-commerce sites, comparing smartphones and tablets. Conversion rates on smartphones increased between 2015 and 2016 increased. Tablets saw a decrease in conversion rates.
An analysis of 2.5 million e-commerce sessions during Q1 2017 breaks down add-to-cart rates, conversion rates and revenue per session by shopper loyalty types. Loyalty types include new shoppers, previous browsing history, single purchase and multiple purchase history.
In 2016, digital influenced a majority of sales across retail categories. According to a report by Deloitte, Digital influenced 51% of health and grocery purchases. It also influenced apparel (56%), home (58%), auto (59%) and electronics (69%).
Research by SOASTA shows that page load times can have a dramatic impact on conversion rates. A slowdown of seconds can impact smartphone conversions by 26%, tablet conversions by 25%, and desktops by over 36%.
Private label brands have challenged CPG brands in recent years. 8% of survey respondents will probably buy even more private level brands in the future, while 9% indicate they'll switch back to name brands.
Does nostalgia impact consumer purchasing decisions? According to a survey by AYTM, a majority of consumers are more likely to trust and purchase established brands. 63% also find ads that use nostalgic imagery and storylines to be effective.
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