Type of site
|Web search engine|
(The Walt Disney Company)
|Launched||January 10, 1994|
Infoseek was originally operated by the Infoseek Corporation, headquartered in Sunnyvale, California. Infoseek was bought by The Walt Disney Company in 1999, and the technology was merged with that of the Disney-acquired Starwave to form the Go.com network.
In 1998, Disney purchased a 43% stake of Infoseek, and incorporated the site into its various media businesses. Around the same time, Disney acquired the Starwave Corporation, which included ESPN.com and ABCNews.com. In 1999, Disney acquired the remaining Infoseek stock it didn't own. Disney bundled its Starwave properties and Infoseek and formed the GO.com portal.
Infoseek was among the first search engines to sell advertising on a CPM, Cost Per Thousand Impressions, basis. In 1997, the first Cost Per Click programs, as well as the precursor to pop-ups called daughter windows, was sold by east coast sales executive Robert Formentin to Grey Advertising for a Procter & Gamble Pampers campaign.
In 1998, Infoseek was the first internet company to develop and launch behavioral targeting via its UltraMatch targeting algorithms. In 1999, Infoseek engineer Li Yanhong moved to Beijing, China and co-founded the search engine Baidu. In February 2001, Disney decided to cancel the service and lay off all staff. Also in 2001, Bernt Wahl, Andy Bensky and 15 software engineers, all Infoseek employees, led a management buyout attempt from Disney but were ultimately rebuffed.
Infoseek's Ultraseek Server software technology, an enterprise search engine product, was sold in 2000 to Inktomi. Under Inktomi, Ultraseek Server was renamed "Inktomi Enterprise Search". In December 2002 (prior to the Yahoo! acquisition of Inktomi), the Ultraseek product suite was sold to a competitor Verity Inc, who re-established the Ultraseek brand name and continued development of the product.
In December 2005, Verity was acquired by Autonomy PLC. Under Autonomy, Ultraseek ceased to be a stand-alone product and became a modular component under the IDOL platform. It continued to be developed and marketed as Autonomy's entry-level keyword-based site search offering until after Autonomy was acquired by Hewlett-Packard (HP) in October 2011.
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