Mint.com
Mint.com
Subsidiary
Industry Personal finance, Software
Founded 2006
Founder Aaron Patzer
Headquarters Mountain View, California, United States
Area served
United States, Canada
Products Rich Internet application, Mobile application
Revenue N/A
Number of employees
35 before acquired by Intuit in 2009[1]
Parent Intuit
Website mint.com

Mint.com is a free, web-based personal financial management service for the US and Canada,[2] created by Aaron Patzer. Mint originally provided account aggregation through a deal with Yodlee, but has since moved to using Intuit for connecting to accounts.[3] Mint's primary service allows users to track bank, credit card, investment, and loan balances and transactions through a single user interface, as well as create budgets and set financial goals.[4] In 2009, Mint was acquired by Intuit, the makers of Quicken and TurboTax.[5]

As of 2010, Mint.com claims to connect with more than 16,000 US and Canadian financial institutions, and to support more than 17 million individual financial accounts.[6] As of November 2013, Mint.com claimed to have more than 10 million users.[7] In 2016, Mint.com claimed to have over 20 million users.[8]

Investment and finances

Mint raised over $31M in venture capital funding from DAG Ventures, Shasta Ventures, and First Round Capital,[9][10] as well as from angel investors including Ram Shriram, an early investor in Google.[11] The latest round of $14M was closed on August 4, 2009,[12] and reported by CEO Aaron Patzer as preemptive.[13] TechCrunch later pegged the valuation of Mint at $140M.[14]

In February 2008, revenue was generated through lead generation, earned via earning referral fees from recommendations of highly personalized, targeted financial products to its users.[15]

Sale

On September 13, 2009, TechCrunch reported Intuit would acquire Mint for $170 million.[16] An official announcement was made the following day.

On November 2, 2009, Intuit announced their acquisition of Mint.com was complete. The former CEO of Mint.com, Aaron Patzer, was named Vice President and General Manager of Intuit's personal finance group, responsible for Mint.com and all Quicken online, desktop, and mobile offerings.[5] Patzer further added the features of the online product Mint.com would be incorporated into the Quicken desktop product, and vice versa, as two collaborative aspects of the Intuit Personal Finance team.[17] Patzer left Intuit in December 2012.[18]

Controversial practices

Security

Mint asks users to provide both the user names and the passwords to their bank accounts, credit cards, and other financial accounts, which Mint then stores in their databases in a decryptable format. This has raised concerns that if the Mint databases were ever hacked, both user names and passwords would become available to rogue third parties. Some banks support a separate "access code" for read-only access to financial information, which reduces the risk to some degree.[19][20]

In January 2017, Intuit and JPMorgan Chase settled a longstanding dispute, and agreed to develop software where Chase customers send their data, for financial purposes, to Mint without having Intuit store customers' names and passwords. It was also agreed Intuit would never sell Chase's customer data.[21]

See also

References

  1. ^ "Everything You Wanted To Know About Startup Building But Were Afraid To Ask". TechCrunch. October 7, 2009. Retrieved . 
  2. ^ "Can Mint be used outside of the U.S.?". Archived from the original on 2011-01-26. 
  3. ^ Ellis, Blake (December 2, 2010). "Yodlee no longer powers Mint.com's data aggregation tools". CNN. 
  4. ^ "Mint.com Now Tracks Cash and Pending Transactions". Retrieved . 
  5. ^ a b "Intuit Completes Acquisition of Mint.com". Intuit. November 2, 2009. 
  6. ^ Martha, Shaughnessy (19 April 2010). "Using Intuit's Technology Doubles Bank Access, Completes Users' Experience". Mint.com press release. Archived from the original on 28 September 2015. Retrieved 2015. 
  7. ^ "What is Mint? Your Financial Life All In One Place". Mint.com. Archived from the original on December 19, 2010. Retrieved 2013. Mint has more than 10 million users who know their information is always secure. 
  8. ^ "Mint by the Numbers: Which User Are You?". Mint.com. Retrieved 2017. Over this decade, we've grown to include over 20 million users! 
  9. ^ Vivek (May 23, 2007). "MyMint.com acquires Mint.com; raises $5 million". Startup Squad. 
  10. ^ Cutler, Kim-Mai (August 12, 2009). "Mint.com rakes in $14 Million in third round of funding". VentureBeat. 
  11. ^ Marshall, Matt (October 16, 2007). "Mint, online money manager, raises $4.7M". Venture Beat. 
  12. ^ "SEC FORM D". sec.gov. Retrieved 2015. 
  13. ^ Kincaid, Jason (August 12, 2009). "Full Details On Mint's $14 Million Series C Round". Tech Crunch. 
  14. ^ Arrington, Michael (September 2, 2009). "Mint is Worth A Mint: $140 Million Valuation". Tech Crunch. 
  15. ^ "How Mint's SmartSave Savings Engine Works". Mint.com. October 11, 2007. Archived from the original on February 14, 2008. Retrieved . Mint does make a small referral fee from advertisers on some offers. That's what keeps Mint free. 
  16. ^ Arrington, Michael (September 13, 2009). "Intuit To Acquire (Former TechCrunch50 Winner) Mint For $170 Million". Tech Crunch. 
  17. ^ "Intuit Completes Acquisition of Mint.com". The Quicken Blog. November 2, 2009. Archived from the original on May 11, 2010. 
  18. ^ "LinkedIn.com - Aaron Patzer". Mint.com. Retrieved 2014. 
  19. ^ "ING Direct Launches 'Read-Only' Access Codes for Financial Aggregation". 2011-05-26. Retrieved . 
  20. ^ "Could mint.com be more secure, and if so, how?". IT Security Stack Exchange. Retrieved . 
  21. ^ "Chase, Mint reach deal for faster, more secure data-sharing". USA TODAY. Retrieved . 

Further reading

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Mint.com
 



 

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