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Pull-based coaching (or pull coaching) is a supplementary agile coaching technique to engage team members sub-consciously to adapt principles and values by inspiring and igniting thoughts in a strategized manner.
Pull-based coaching has been an accepted practice in coaching and consulting circles. However, the idea and methodology in the agile domain as well as widespread use in organizations has been under experimentation for last couple of years and shown considerable success. Earliest known experiments were done in early 2002, but notable contributions started coming from 2009.
Often teams involved in transformation journey complain that the transformation is owned by the management and to make it successful, they push or drive it. They feel that they have little or no say in this transformation. Hence it becomes another delivery item for them (although it takes second priority as it is not required by the customer). One of the three situations may arise out of this:
As a result of this, teams that might be initially perceived as gaining agile maturity seldom are able to sustain that in the long run.
Pull-based agile coaching is a supplementary technique to the agile coaching in which the team undergoes coaching thinking it is driving the transformation; however, it is as a result of a joint strategy and effort put in by all stakeholders who are impacted by the transformation.
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