|Type of business||Private|
|Industry||SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service)|
|Products||Quantcast Advertise |
|Alexa rank||2,631 (April 2014)|
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights & measurement. The company claims that it has accurate audience measurement to over 100 million web destinations. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
Quantcast was launched in 2006. The company claimed to be the first rating service to rely largely on direct measurement (as opposed to the traditional panel based method pioneered by Nielsen).
The company was built on the belief that digital advertising requires reliable data to be successful, so initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.
2009, Quantcast launched the real-time advertising side of their business, using all of the insight into human behavior they received from the direct measurement of audiences.
In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).
In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns. The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.
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