|Type of business||Private|
Type of site
|Digital Market Intelligence|
New York City, New York, U.S.|
Tel Aviv, Israel
|Industry||Advertising, Information technology|
SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.
The company was founded in 2007 by Or Offer in Tel-Aviv, Israel. By 2009 SimilarWeb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year.
On September 24, 2013, the company closed a $6 million Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management. On February 24, 2014, South Africa media giant Naspers invested $18 million into SimilarWeb and leading their Series C round. Within a month, SimilarWeb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded. In November 2014 raised $15 million in a series D investment. In July 2015, SimilarWeb acquired personalized content discovery platform developer Swayy.
On December 10, 2015, SimilarWeb announced it had acquired Quettra, a Silicon Valley-based mobile intelligence startup, to boost its mobile operations., Quettra provided personalization tools for developers in return for detailed mobile telemetry data.
In July 2017, the company announced a $47 million round of financing led by Viola Growth, Saban Ventures with participation from CE Ventures and existing investors.
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