Vox Media

Vox Media, Inc.
Formerly
SportsBlogs Inc. (2005-2011)
Private
IndustryDigital media
FoundedJuly 14, 2005; 13 years ago (2005-07-14)
Founders
HeadquartersWashington, D.C., U.S.
Key people
Brands
Websitevoxmedia.com

Vox Media, Inc. is an American digital media company based in Washington, D.C. and New York City.[2] The company was founded in July 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas, and was rebranded as Vox Media in 2011. Vox Media owns seven editorial brands--The Verge, Vox, SB Nation, Eater, Polygon, Curbed and Recode--and formerly Racked. Vox Media's brands are built on Concert, a publisher-led market place for advertising, and Chorus, its proprietary content management system.[3]

The company operates additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. In June 2010, the network featured over 300 sites with over 400 paid writers.[4] In September 2018, Comscore ranked Vox Media as the 30th-most popular media company among users from the United States.[5]

History

Founding and expansion in sports media

Vox Media was founded in 2005 as SportsBlogs, Inc., the parent company of the sports blog network SB Nation, by political strategist Jerome Armstrong, freelance writer Tyler Bleszinski, and Markos Moulitsas (creator of Daily Kos).[4] The site was a spin-off and expansion of Tyler Bleszinski's Oakland Athletics blog Athletics Nation, which sought to provide coverage of the team from a fan's perspective. The popularity of the site led to other sports blogs being incorporated.[6]

In 2008, SB Nation hired former AOL executive Jim Bankoff as CEO to assist in its growth. He showed interest in SB Nation's goal of building a network of niche-oriented sports websites.[6][7] As of February 2009, the SB Nation network contained 185 blogs, and in November 2010, ComScore estimated that the site had attracted 5.8 million unique visitors. The 208 percent increase in unique visitors over November 2009 made SB Nation the fastest-growing sports website the company tracked at the time.[8]

Continued growth and expansion into other content areas

In 2011, Bankoff hired a number of former writers from AOL's technology blog Engadget, including former editor-in-chief Joshua Topolsky, to build a new technology-oriented website.[6] They had originally left AOL following a series of conflicts between Topolsky and Michael Arrington, author of TechCrunch (which AOL had recently acquired), and the leak of an internal training document that outlined a content strategy for AOL's blogs that prioritized profitability. Bankoff felt that a technology-oriented website would complement SB Nation due to their overlapping demographics.[7] In November, the renamed Vox Media officially launched The Verge, with Topolsky as editor-in-chief.[7][9]

In 2012, Vox Media launched a video gaming website, Polygon, led by former Joystiq editor Christopher Grant.[10]

In November 2013, Vox Media acquired the Curbed network, which consisted of the real-estate blog network Curbed, the food blog Eater, and the fashion blog Racked.[11]

In April 2014, the company launched a news website, Vox. Led by former Washington Post columnist Ezra Klein, Melissa Bell and Matthew Yglesias, Vox was positioned as a general interest news service with a focus on providing additional context to recurring subjects within its articles.[12][13][14]

In March 2015, Vox Media formed a new division known as Vox Entertainment and signed with WME. The division was created to expand the company's presence in developing online video programming.[15]

In May 2015, Vox Media acquired Recode, a technology industry news website that was founded by Walt Mossberg and Kara Swisher, the former editors of The Wall Street Journals AllThingsD.[16]

On May 30, 2017, Vox Media announced that it had entered into an agreement to provide technology and advertising sales for Bill Simmons' sports website The Ringer, as part of a revenue sharing agreement.[17]

Employment and labor

In January 2018, Vox Media agreed to recognize a labor union being formed by its editorial staff with the Writers Guild of America, East.[18]

On February 21, 2018, it was reported that Vox Media would be laying off around 50 employees, particularly surrounding video production. CEO Jim Bankoff stated previously that the company planned to exit native video for Facebook due to "unreliable monetization and promotion". The memo announcing the layoffs argued that despite its success, native video "won't be viable audience or revenue growth drivers for us relative to other investments we are making", and that the company wanted to focus more on podcasting and Vox Entertainment.[19] The layoffs represented around 5% of Vox's workforce.[20]

Funding

In December 2014, Vox Media raised a US$46.5 million round led by the growth equity firm General Atlantic, estimating the media company's value at around $380 million.[21] Participants in Vox Media's previous rounds include Accel Partners, Comcast Ventures, and Khosla Ventures. Other funders are Allen & Company, Providence Equity Partners, and various angel investors, including Ted Leonsis, Dan Rosensweig, Jeff Weiner, and Brent Jones.[22][23] According to sources, the Series C in May 2012, valued Vox Media at $140 million.[24] A Series D valued the company north of $200 million, raising an additional $40 million.[25][26]

In August 2015, NBCUniversal made a $200 million equity investment in Vox Media, valuing the company at more than $1 billion.[27]

Properties

Vox Media is made up of seven media brands: The Verge (technology, culture, and science), Vox (general interest news), SB Nation (sports), Polygon (gaming), Eater (Food and Nightlife), Curbed (real estate and home), and Recode (technology business).[28]

SB Nation

SB Nation (originally known as Sports Blog Nation) is a sports blogging network, founded by Tyler Bleszinski and Markos Moulitsas in 2005. The blog from which the network formed was started by Bleszinski as Athletics Nation in 2003, and focused solely on the Oakland Athletics.[29] It has since expanded to cover sports franchises on a national scale, including all Major League Baseball, National Basketball Association, National Football League, and National Hockey League teams, as well as college and soccer teams, totaling over 300 community sites.[30][31] In 2011, the network expanded into technology content with The Verge, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media.[30][32] Vox Media's chief executive, Jim Bankoff, has served as SB Nation's CEO since 2009.[30] The network expanded into radio programming in mid-2016 with SB Nation Radio, in partnership with Gow Media.[33]

The Verge

The Verge is a technology news site, which launched on November 1, 2011; it was originally staffed by former employees of Engadget, including former editor Joshua Topolsky and the new site's editor-in-chief Nilay Patel.[34] While Topolsky and his team were developing the new site, a "placeholder" site called This Is My Next was created to allow them to continue writing articles and producing podcasts.[35] Topolsky described the site as being an "evolved version of what we [had] been doing [at AOL]."[36][37]

As of February 2014, the site had 7.9 million unique visitors according to ComScore.[38]

Vox

Vox was launched in April 2014; it is a news website that employs explanatory journalism. The site's editor-in-chief is Lauren Williams.

Polygon

The video game website Polygon launched in 2012 as Vox Media's third property, and publishes news, culture, reviews, and videos.[39][40] The site's founding staff included the editors-in-chief of the gaming sites Joystiq, Kotaku (Brian Crecente), and The Escapist.[41] Staff published on The Verge as "Vox Games" beginning in February 2012, and launched as Polygon in October.[40] The network features long-form journalism that focuses on the people making and playing the games rather than the games alone, and uses a "direct content sponsorship" model of online advertising.[41][42] Christopher Grant serves as the current editor.[43]

Curbed

Curbed is a real-estate and home website that reaches beyond New York City to publish in 32 markets across the U.S. It was founded in 2004 as a side project by Lockhart Steele, managing editor of Gawker Media. Curbed was bought by Vox Media when the company acquired Curbed Network in November 2013 for $20-30 million in cash and stock.[44] In addition to the national site, Curbed operates local sites for 14 U.S. cities.[45] The editor-in-chief is Kelsey Keith.[45]

Eater

Eater is a food and dining network of sites, offering reviews and news about the restaurant industry. The network was founded by Lockhart Steele and Ben Leventhal in 2005, and originally focused on dining and nightlife in New York City. Eater launched a national site in 2009,[46] and covered nearly 20 cities by 2012.[47] Vox Media acquired Eater, along with two others comprising the Curbed Network, in late 2013.[48] In 2017, Eater had 25 local sites in the United States in Canada, and launched its first international site in London.[49] The site has been recognized four times by the James Beard Foundation Awards.[50][51] Eater is led by editor-in-chief Amanda Kludt.[52][53]

Recode

Vox Media acquired technology news website Recode in May 2015.[54]Recode hosts the annual invite-only Code Conference, at which editors of the site interview prominent figures of the technology industry.[55]

Former properties

Racked

Racked was a retail and shopping website which covered style. It was acquired by Vox Media when the company acquired Curbed Network in November 2013.[44] In December 2014, the site had 11.2 million page views and 8 million unique visitors.[56] In addition to the national site, Racked had local sites for Los Angeles, New York City, Miami, and San Francisco.[57][58] The editor-in-chief was Britt Aboutaleb.[59] Racked was folded into Vox in September 2018.[60]

Reception

In 2016, business magazine Inc. nominated Vox Media for "Company of the Year", citing that the company generated approximately $100 million in revenue in 2015, and was attracting 170 million unique users and 800 million content views monthly by 2016.[61] Vox Media was named one of the world's "most innovative" media companies in 2017 by Fast Company for "doubling down on quality content while expanding".[62] Vox Media was also named one of the "50 Great Places to Work" in Washington, D.C., by magazine Washingtonian.[63] The company gained a rating of 95 out of 100 on the Human Rights Campaign's Corporate Equality Index, which rates businesses on their treatment of LGBT personnel.[64]

References

  1. ^ Grinapol, Corinne (February 6, 2017). "Vox Media Names Trei Brundrett as Its First COO". Adweek. Retrieved 2018.
  2. ^ Associated Press (August 13, 2015). "Digital Media Hub Vox Valued at $1B as NBCUniversal Invests". Inc.
  3. ^ Kaufman, Leslie (6 April 2014). "Vox Takes Melding of Journalism and Technology to a New Level". The New York Times.
  4. ^ a b Plambeck, Joeseph (June 6, 2010). "Sports-Centric Web Sites Expand, and Bias Is Welcome". The New York Times.
  5. ^ "Top 50 Multi-Platform Properties (Desktop and Mobile) September 2018: Total U.S. - Home and Work Locations". Comscore.
  6. ^ a b c "The Raid On AOL: How Vox Pillaged Engadget And Founded An Empire". Business Insider. Retrieved 2016.
  7. ^ a b c "Interview with Jim Bankoff, CEO of SBNation.com". Inc.com. Retrieved 2015.
  8. ^ Overly, Steven (December 20, 2010). "SB Nation's sports blogger collective sees bias as a plus". The Washington Post. Retrieved 2010.
  9. ^ Albanesius, Chloe (April 4, 2011). "Engadget's Topolsky, Former Editors Starting New Rival Tech Site". PC Magazine. Ziff Davis. Archived from the original on May 4, 2013. Retrieved 2013.
  10. ^ Brian Solomon. "The Inside Story Of Polygon, The Verge's New Gaming Sister-Site". Forbes. Retrieved 2015.
  11. ^ Kaufman, Leslie (November 10, 2013). "Vox Media Buying Curbed.com Network of Sites". New York Times. Retrieved 2013.
  12. ^ Barr, Jeremy (May 19, 2015). "Vox Media expands Melissa Bell's role". Politico.
  13. ^ Carr, David (January 26, 2014). "Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself". The New York Times. Archived from the original on December 27, 2014. Retrieved 2014.
  14. ^ Kaufman, Leslie (April 6, 2014). "Vox Takes Melding of Journalism and Technology to a New Level". The New York Times. Archived from the original on December 27, 2014. Retrieved 2014.
  15. ^ "Vox Media Launches Entertainment Division, Signs With WME (Exclusive)". The Hollywood Reporter. Retrieved 2018.
  16. ^ Ember, Sydney (May 26, 2014). "Vox Media Adds ReCode to Its Stable of Websites". The New York Times. Retrieved 2015.
  17. ^ "Bill Simmons' The Ringer Inks Advertising, Tech Pact With Vox Media". Variety. Retrieved 2017.
  18. ^ "Vox Media agrees to recognize labor union". New York Post. January 11, 2018. Retrieved 2018.
  19. ^ "Vox Media Laying Off Around 50 Staffers". The Hollywood Reporter. Retrieved 2018.
  20. ^ Spangler, Todd (February 21, 2018). "Vox Media Lays Off 50 Staffers, or 5% of Workforce". Variety. Retrieved 2018.
  21. ^ Catherine Shu. "Vox Media Raises $46.5M At A Reported $380M Valuation". TechCrunch. AOL. Retrieved 2015.
  22. ^ "Blog network SportsBlog Nation scores funding". CNET.com. October 29, 2008. Retrieved 2008.
  23. ^ Ali, Rafat (July 16, 2009). "Sports Blog Site SBNation Gets $8 Million More, From Comcast And Others". Paid Content. Retrieved 2010.
  24. ^ Solomon, Brian (December 6, 2012). "Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web". Forbes. Retrieved 2012.
  25. ^ "Vox Media aims to obtain USD40 million funding via Accel Partners". VC Post. October 16, 2013. Retrieved 2014.
  26. ^ "Vox Media aims to obtain USD40 million funding via Accel Partners". Venture Capital Post. Retrieved 2015.
  27. ^ Brian Stelter (August 12, 2015). "NBCUniversal invests big in Vox Media". CNNMoney. Retrieved 2015.
  28. ^ Lukas I. Alpert. "Comcast Invests $200 Million in Vox Media". WSJ. Retrieved 2015.
  29. ^ Orlando, Dan (July 12, 2013). "What's the future of the sports-blogging industry? Here are 3 different answers from rival contenders". New York Business Journal. American City Business Journals. Retrieved 2018.
  30. ^ a b c Lincoln, Kevin (January 9, 2012). "The Raid on AOL: How Vox Pillaged Engadget and Founded an Empire". Business Insider. Axel Springer SE. Retrieved 2018.
  31. ^ Warzel, Charlie (September 25, 2012). "SB Nation Relaunches, Hires First Editorial Director". Adweek. Retrieved 2018.
  32. ^ Swisher, Kara (April 3, 2011). "SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC". All Things Digital. Retrieved 2018.
  33. ^ Fox, Brooke (July 18, 2016). "SB Nation Expands Into Radio Programming With Gow Media Accord". Bloomberg.com. Bloomberg L.P. Retrieved 2018.
  34. ^ Carr, David (April 3, 2011). "Team From Engadget Makes Jump to SB Nation". The New York Times.
  35. ^ "Latest Gadget Reviews - The Verge". Retrieved 2014.
  36. ^ "Topolsky and Bankoff on Engadget, SB Nation, and the new tech site that's bringing them together » Nieman Journalism Lab". Nieman Lab. Retrieved 2014.
  37. ^ "With The Verge, SB Nation looks beyond just gadgets". Fortune. Archived from the original on May 4, 2013. Retrieved 2014.
  38. ^ "Vox Media's The Verge Staffs Up Culture Coverage". Advertising Age. Retrieved 2017.
  39. ^ Duryee, Tricia (October 24, 2012). "Let the Games Begin: Vox Media Launches a New Site Covering Videogames". All Things Digital. Archived from the original on August 4, 2014. Retrieved 2014.
  40. ^ a b Swisher, Kara (February 21, 2012). "On the Verge Again: Vox Media Officially Launches Into Videogames Content Arena". All Things Digital. Archived from the original on August 4, 2014. Retrieved 2014.
  41. ^ a b Solomon, Brian (October 24, 2012). "The Inside Story Of Polygon, The Verge's New Gaming Sister-Site". Forbes. Archived from the original on August 3, 2014. Retrieved 2014.
  42. ^ Stark, Chelsea (October 25, 2012). "Veteran Game Journalists Unite to Launch Vox's 'Polygon'". Mashable. Retrieved 2014.
  43. ^ Beaujon, Andrew (October 25, 2012). "Why Polygon takes video-games journalism seriously". Poynter. Retrieved 2018.
  44. ^ a b Hempel, Jessi (November 11, 2013). "Vox Media acquires Curbed Network for $20-30M". Fortune. Retrieved 2015.
  45. ^ a b Bilton, Ricardo (April 17, 2015). "Curbed's growth strategy: broader and more national". DigiDay.
  46. ^ Druckman, Charlotte (October 6, 2009). "The Insiders: Ben Leventhal and Lockhart Steele". The New York Times. Retrieved 2018.
  47. ^ Midson, Lori (December 1, 2011). "Eater launches Denver food site". Westword. Voice Media Group. Retrieved 2018.
  48. ^ Hempel, Jessi (November 11, 2013). "Vox Media acquires Curbed Network for $20-30M". Fortune. Meredith Corporation. ISSN 0015-8259. Retrieved 2018.
  49. ^ Guaglione, Sara (July 12, 2017). "Vox Launches 'Eater London,' Company's First". MediaPost Communications. Retrieved 2018.
  50. ^ "The 2015 James Beard Award Winners!". James Beard Foundation. May 4, 2015. Retrieved 2018.
  51. ^ "The 2016 James Beard Award Winners!". James Beard Foundation. May 2, 2016. Retrieved 2018.
  52. ^ Bhuiyan, Johana (April 16, 2014). "Food site Eater 'Vox-ifies'". Politico. Capitol News Company. Retrieved 2018.
  53. ^ Vora, Shivani (February 2, 2018). "How Amanda Kludt, Editor in Chief of Eater, Spends Her Sundays". The New York Times. Retrieved 2018.
  54. ^ Ember, Sydney (May 26, 2015). "Vox Media Adds ReCode to Its Stable of Websites". The New York Times. Archived from the original on May 27, 2015. Retrieved 2015.
  55. ^ Hoffman, Claire (May 31, 2018). "Inside This Year's Invite-Only Code Conference". BizBash. Retrieved 2018.
  56. ^ Steigrad, Alexandra. "Vox Media Looks to Racked for Growth". WWD. Retrieved 2015.
  57. ^ Steigrad, Alexandra (January 11, 2016). "Racked Poaches New Editor in Chief From Yahoo Style". Women's Wear Daily. Retrieved 2018.
  58. ^ Meltzer, Marisa (May 18, 2016). "The Last Days of Scoop". The New York Times.
  59. ^ Shepard, Eliot (January 29, 2015). "About". Retrieved 2016.
  60. ^ https://wwd.com/business-news/media/vox-is-folding-racked-1202720434/
  61. ^ Matthews, Melissa (November 22, 2016). "Vox Media: From Sports Blog Hobby to Multimillion-Dollar Media Company". Inc. Retrieved 2018.
  62. ^ "Most Innovative Companies 2017". Fast Company. Retrieved 2018.
  63. ^ Dalphonse, Sherri (March 7, 2017). "50 Great Places to Work in Washington, DC". Washingtonian. Retrieved 2018.
  64. ^ "Buyers Guide: Vox". Human Rights Campaign. Retrieved 2018.

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Vox_Media
 



 

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.


Manage research, learning and skills at defaultlogic.com. Create an account using LinkedIn to manage and organize your omni-channel knowledge. defaultlogic.com is like a shopping cart for information -- helping you to save, discuss and share.


  Contact Us