Vox Media
Vox Media, Inc.
Industry Digital media
Founded July 14, 2005; 12 years ago (2005-07-14)
Headquarters New York City and Washington, D.C., United States
Key people
Website voxmedia.com

Vox Media is an American digital media company founded on July 14, 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas and based in Washington, D.C. and New York City.[3] It currently runs eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox, and Recode. Vox's brands are built on Concert, a publisher-led market place for advertising, and Chorus, its proprietary content management system.[4]

The company owns and operates its offices in Los Angeles, Chicago, Austin, and San Francisco. The network now features over 300 sites with over 400 paid writers.[5][6]


Vox Media was founded in 2005 as SportsBlogs, Inc., the parent company of the sports blog network SB Nation, by political strategist Jerome Armstrong, freelance writer Tyler Bleszinski, and Markos Moulitsas (creator of Daily Kos).[5][6] The site was a spin-off and expansion of Tyler Bleszinski's Oakland Athletics blog Athletics Nation, which sought to provide coverage of the team from a fan's perspective. The popularity of the site led to other sports blogs being incorporated.[7]

In 2008, SB Nation hired former AOL executive Jim Bankoff as CEO to assist in its growth. He showed interest in SB Nation's goal of building a network of niche-oriented sports websites.[7][8] As of February 2009, the SB Nation network contained 185 blogs, and in November 2010, ComScore estimated that the site had attracted 5.8 million unique visitors. The 208 percent increase in unique visitors over November 2009 made SB Nation the fastest-growing sports website the company tracked at the time.[9]

In 2011, Bankoff hired a number of former writers from AOL's technology blog Engadget, including former editor-in-chief Joshua Topolsky, to build a new technology-oriented website.[7] They had originally left AOL following a series of conflicts between Topolsky and Michael Arrington, author of TechCrunch (which AOL had recently acquired), and the leak of an internal training document that outlined a content strategy for AOL's blogs that prioritized profitability. Bankoff felt that a technology-oriented website would complement SB Nation due to their overlapping demographics.[8] In November, the renamed Vox Media officially launched The Verge, with Topolsky as editor-in-chief.[8][10]

In 2012, Vox launched a video gaming website, Polygon, led by former Joystiq editor Christopher Grant.[11]

In November 2013, Vox Media acquired the Curbed network, which consisted of the real-estate blog network Curbed, the food blog Eater, and the fashion blog Racked.[12]

In April 2014, the company launched an eponymous news website, Vox.com. Led by former Washington Post columnist Ezra Klein, Vox.com was positioned as a general interest news service with a focus on providing additional context to recurring subjects within its articles.[13][14]

In March 2015, Vox Media formed a new division known as Vox Entertainment and signed with WME. The division was created to expand the company's presence in developing online video programming.[15]

In May 2015, Vox Media acquired Recode, a technology industry news website that was founded by Walt Mossberg and Kara Swisher, the former editors of The Wall Street Journals AllThingsD.[16]

On May 30, 2017, Vox Media announced that it had entered into an agreement to provide technology and advertising sales for Bill Simmons' sports website The Ringer, as part of a revenue sharing agreement.[17]

In January 2018, Vox Media agreed to recognize a labor union being formed by its editorial staff with the Writers Guild of America, East.[18]

On February 21, 2018, it was reported that Vox would be laying off around 50 employees, particularly surrounding video production. CEO Jim Bankoff stated previously that the company planned to exit native video for Facebook due to "unreliable monetization and promotion". The memo announcing the layoffs argued that despite its success, native video "won't be viable audience or revenue growth drivers for us relative to other investments we are making", and that the company wanted to focus more on podcasting and Vox Entertainment.[19] The layoffs represented around 5% of Vox's workforce.[20]


In December 2014, Vox Media raised a $46.5 million round led by the growth equity firm General Atlantic, estimating the media company's value at around $380 million.[21] Participants in Vox Media's previous rounds include Accel Partners, Comcast Ventures, and Khosla Ventures. Other funders are Allen & Company, Providence Equity Partners, and various angel investors, including Ted Leonsis, Dan Rosensweig, Jeff Weiner, and Brent Jones.[6][22][23] According to sources, the Series C in May 2012, valued Vox at $140 million.[24] A Series D valued the company north of $200M, raising an additional $40M[25][26]

In August 2015, NBCUniversal made a $200 million equity investment in Vox Media, valuing the company at more than $1 billion.[27]


Vox Media is made up of eight media brands: The Verge (technology, culture, and science), Vox (general interest news), SB Nation (sports), Polygon (gaming), Eater (Food and Nightlife), Racked (shopping, beauty and fashion), Curbed (real estate and home), and Recode (technology business).[28]

SB Nation

SB Nation is a sports news website, consisting of a network of blogs devoted to individual teams (including professional and college teams) and sports-related topics. As of June 2013, the site had achieved 50 million unique visitors per month and 190 million monthly page views.[29] The website also provides content to SB Nation Radio, a U.S. sports talk radio network.[30] The site was Vox Media's first property.[31] Despite Vox Media's policy of paying all contributors, a significant portion of the website's content is produced by unpaid subcontractors.[32]

The Verge

The Verge is a technology news site, which launched on November 1, 2011; it was originally staffed by former employees of Engadget, including former editor Joshua Topolsky and the new site's editor-in-chief Nilay Patel.[33] While Topolsky and his team were developing the new site, a "placeholder" site called This Is My Next was created to allow them to continue writing articles and producing podcasts.[34] Topolsky described the site as being an "evolved version of what we [had] been doing [at AOL]."[35][36]

As of February 2014, the site had 7.9 million unique visitors according to ComScore.[37]


Vox launched in April 2014; it is a news website that employs explanatory journalism. The site's editor-in-chief is Lauren Williams.


In early January 2012, Vox hired Chris Grant, editor-in-chief of Joystiq, to launch a new gaming site with Vox. Also hired were Brian Crecente, editor-in-chief of Kotaku, and Russ Pitts, editor-in-chief of The Escapist, to run the site, along with Justin and Griffin McElroy, Chris Plante, Arthur Gies, and Russ Frushtick, and Tracey Lien and Emily Gera for the roles of Senior Reporter, Australia & Senior Reporter, UK, respectively.[]

Vox, which had previously stated that "Vox Games" was merely a placeholder until the project was ready to separate itself from being a Gaming hub on The Verge to a fully-fledged independent website, revealed on April 6, 2012, that the gaming site would be named Polygon.[38] On October 25, 2012 Polygon launched under its own name.[39] The site features responsive web design (which SB Nation has had since its relaunch in mid-2012) and long feature articles.


Curbed is a real-estate/home website that reaches beyond New York City to publish in 32 markets across the U.S. It was founded in 2004 as a side project by Lockhart Steele, managing editor of Gawker Media. Curbed was bought by Vox Media when the company acquired Curbed Network in November 2013 for $20-30 million in cash and stock.[40] In addition to the national site, Curbed has local sites for Los Angeles, Atlanta, Boston, Cape Cod, Chicago, Detroit, Hamptons, New York City, Miami, New Orleans, Philadelphia, Seattle, Washington, D.C., San Francisco, and Ski. The Editor in Chief is Kelsey Keith.


Eater, founded by Lockhart Steele, and led by editor-in-chief Amanda Kludt, is a media brand dedicated to culinary news. The Eater staff makes news and breaks news daily with reporting on the latest restaurant openings in cities and current dining trends across the nation. Often known for their "Heat Maps" and "38 Best New Restaurants" franchises,[41] Eater has local sites in Atlanta, Austin, Boston, Charleston, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, London, Los Angeles, Miami, Montreal, Nashville, New Orleans, New York, Philadelphia, Portland, OR, San Diego, San Francisco, Seattle, and Washington DC.[42] Acquired by Vox Media Inc., in 2013 Eater went through a site relaunch[40] in 2014 to become part of the Vox Media's Chorus platform.


Racked is a retail/shopping website which covers style. It was bought by Vox Media when the company acquired Curbed Network in November 2013.[40] In December 2014, the site had 11.2 million page views and 8 million unique visitors.[43] In addition to the national site, Racked has local sites for Los Angeles, New York City, Miami, and San Francisco.[44][45] The editor-in-chief is Britt Aboutaleb.[46]


Vox Media acquired technology news website Recode in May 2015.[47]


  1. ^ "Bloomberg Hires a Founder of The Verge to Lead Online Initiatives". Retrieved 2018. Mr. Topolsky, who was the editor in chief of the technology site Engadget until 2011, helped to found The Verge, and was one of the creators of its parent company, Vox Media. 
  2. ^ Grinapol, Corinne (February 6, 2017). "Vox Media Names Trei Brundrett as Its First COO". Adweek. Retrieved 2018. 
  3. ^ "Digital Media Hub Vox Valued at $1B as NBCUniversal Invests". Inc.com. Retrieved 2015. 
  4. ^ Leslie Kaufman, "Vox Takes Melding of Journalism and Technology to a New Level," The New York Times, April 6, 2014.
  5. ^ a b Plambeck, Joeseph (June 6, 2010). "Sports-Centric Web Sites Expand, and Bias Is Welcome". New York Times. 
  6. ^ a b c Kerr, Ronny (November 8, 2010). "Sports blog and news network continues its rise". Vator.tv. 
  7. ^ a b c "The Raid On AOL: How Vox Pillaged Engadget And Founded An Empire". Business Insider. Retrieved 2016. 
  8. ^ a b c "Interview with Jim Bankoff, CEO of SBNation.com". Inc.com. Retrieved 2015. 
  9. ^ Overly, Steven (20 December 2010). "SB Nation's sports blogger collective sees bias as a plus". The Washington Post. Retrieved . 
  10. ^ Albanesius, Chloe (April 4, 2011). "Engadget's Topolsky, Former Editors Starting New Rival Tech Site". PC Magazine. Ziff Davis. Archived from the original on May 4, 2013. Retrieved 2013. 
  11. ^ Brian Solomon. "The Inside Story Of Polygon, The Verge's New Gaming Sister-Site". Forbes. Retrieved 2015. 
  12. ^ Kaufman, Leslie (10 November 2013). "Vox Media Buying Curbed.com Network of Sites". New York Times. Retrieved 2013. 
  13. ^ Carr, David (January 26, 2014). "Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself". The New York Times. Archived from the original on December 27, 2014. Retrieved 2014. 
  14. ^ Kaufman, Leslie (April 6, 2014). "Vox Takes Melding of Journalism and Technology to a New Level". The New York Times. Archived from the original on December 27, 2014. Retrieved 2014. 
  15. ^ "Vox Media Launches Entertainment Division, Signs With WME (Exclusive)". The Hollywood Reporter. Retrieved . 
  16. ^ Ember, Sydney (May 26, 2014). "Vox Media Adds ReCode to Its Stable of Websites". The New York Times. Retrieved 2015. 
  17. ^ "Bill Simmons' The Ringer Inks Advertising, Tech Pact With Vox Media". Variety. Retrieved 2017. 
  18. ^ "Vox Media agrees to recognize labor union". New York Post. 2018-01-11. Retrieved . 
  19. ^ "Vox Media Laying Off Around 50 Staffers". The Hollywood Reporter. Retrieved . 
  20. ^ Spangler, Todd (2018-02-21). "Vox Media Lays Off 50 Staffers, or 5% of Workforce". Variety. Retrieved . 
  21. ^ Catherine Shu. "Vox Media Raises $46.5M At A Reported $380M Valuation". TechCrunch. AOL. Retrieved 2015. 
  22. ^ "Blog network SportsBlog Nation scores funding". CNET.com. October 29, 2008. Retrieved 2008. 
  23. ^ Ali, Rafat (July 16, 2009). "Sports Blog Site SBNation Gets $8 Million More, From Comcast And Others". Paid Content. Retrieved 2010. 
  24. ^ Solomon, Brian (December 6, 2012). "Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web". Forbes. Retrieved 2012. 
  25. ^ "Vox Media aims to obtain USD40 million funding via Accel Partners". VC Post. October 16, 2013. Retrieved 2014. 
  26. ^ "Vox Media aims to obtain USD40 million funding via Accel Partners". Venture Capital Post. Retrieved 2015. 
  27. ^ Brian Stelter (August 12, 2015). "NBCUniversal invests big in Vox Media". CNNMoney. Retrieved 2015. 
  28. ^ Lukas I. Alpert. "Comcast Invests $200 Million in Vox Media". WSJ. Retrieved 2015. 
  29. ^ "Vox Media says design helps charge SB Nation". New York Business Journal. July 19, 2013. Retrieved 2013. 
  30. ^ "SB Nation Expands Into Radio Programming With Gow Media Accord". Bloomberg. Retrieved 2016. 
  31. ^ Kramer, Staci D. (October 31, 2011). "With Launch of The Verge, SB Nation Parent Rebrands as Vox Media". Gigaom. Retrieved 2015. 
  32. ^ Wagner, Laura. "How SB Nation Profits Off An Army Of Exploited Workers". 
  33. ^ Carr, David (April 3, 2011). "Team From Engadget Makes Jump to SB Nation". The New York Times. 
  34. ^ "Latest Gadget Reviews - The Verge". Retrieved 2014. 
  35. ^ "Topolsky and Bankoff on Engadget, SB Nation, and the new tech site that's bringing them together » Nieman Journalism Lab". Nieman Lab. Retrieved 2014. 
  36. ^ "With The Verge, SB Nation looks beyond just gadgets". Fortune. Archived from the original on May 4, 2013. Retrieved 2014. 
  37. ^ "Vox Media's The Verge Staffs Up Culture Coverage". Advertising Age. Retrieved 2017. 
  38. ^ Grant, Christopher (April 6, 2012). "Vox Games is dead. Welcome, Polygon". Polygon. Vox Media. 
  39. ^ Grant, Christopher (October 24, 2012). "Welcome to Polygon! It's a website (finally)". Polygon. Vox Media. 
  40. ^ a b c Hempel, Jessi (November 11, 2013). "Vox Media acquires Curbed Network for $20-30M". Fortune. Retrieved 2015. 
  41. ^ Grobart, Sam. "How Google Has Completely Botched Zagat". Bloomberg. 
  42. ^ "Eater Masthead". 
  43. ^ Steigrad, Alexandra. "Vox Media Looks to Racked for Growth". WWD. Retrieved 2015. 
  44. ^ Steigrad, Alexandra (January 11, 2016). "Racked Poaches New Editor in Chief From Yahoo Style". Women's Wear Daily. Retrieved 2018. 
  45. ^ Meltzer, Marisa (May 18, 2016). "The Last Days of Scoop". The New York Times. 
  46. ^ Shepard, Eliot (29 January 2015). "About". Retrieved 2016. 
  47. ^ Ember, Sydney (May 26, 2015). "Vox Media Adds ReCode to Its Stable of Websites". The New York Times. Archived from the original on May 27, 2015. Retrieved 2015. 

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  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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