Yandex N.V. (; Russian: , IPA: ['jand?ks]) is a Russian multinational corporation specializing in Internet-related products and services, including search and information services, eCommerce, transportation, navigation, mobile applications, and online advertising. Yandex provides over 70 services in total.
Incorporated in the Netherlands, Yandex primarily serves audiences in Russia and the Commonwealth of Independent States. The company founders and most of the team members are located in Russia. The company has 18 commercial offices worldwide.
Yandex opened its first office in Shanghai, China during 2015 to work with Chinese companies that work on the Russian language market.
Yandex traces its roots to 1990, when Arkady Volozh and Arkady Borkovsky founded Arkadia, a company that developed MS-DOS software for use in patents and goods classification. Their software featured a full-text search with Russian morphology support. In 1993, Arkadia became a subdivision of Comptek International, another company founded by Volozh in 1989.
In 1993, Arkady Volozh and Ilya Segalovich, friends since their school days and by then working together to develop search software, invented the word "Yandex" to describe their search technologies. The name initially stood for "Yet Another iNDEXer". The Russian word "?" ("Ya") corresponds to the English personal pronoun "I", making "?ndex" a bilingual pun on "index". Another pun is based on the yin and yang contrast (Russian: - , - ).
Between 1993 and 1996, the company continued developing its search technologies and released software for searching through the Bible.
The Yandex.ru search engine was launched on September 23, 1997, and was publicly presented at the Softool exhibition in Moscow. Initially, the search engine was developed by Comptek. In 2000, Yandex was incorporated as a standalone company by Arkady Volozh.
The company became profitable in November 2002. In 2004, Yandex sales increased to $17 million, up 1000% in 2 years. The net income of the company in 2004 was $7 million. In June 2006, the weekly revenue of Yandex.Direct context ads system exceeded $1 million. The company's accounting has been audited by Deloitte since 1999.
In September 2005, Yandex opened an office in Ukraine and launched www.yandex.ua. In 2007, Yandex introduced a customized search engine for Ukrainian users; Yandex also opened its development center in Kiev in May 2007. In 2008, Yandex extended its presence in Ukraine by increasing bandwidth between Moscow data centers and UA-IX in Ukraine fivefold. In 2009, all services of www.yandex.ua were localized for the Ukrainian market. In 2010, Yandex launched its "Poltava" search engine algorithm for Ukrainian users, based on its MatrixNet technology.
On June 16, 2008, Yandex acquired SMILink, a Russian road traffic monitoring agency, to merge it with Yandex. Maps services.
On June 20, 2008, Yandex announced the formation of Yandex Labs in Silicon Valley. The main objective of the division is to foster "innovation in search and advertising technology".
In September 2008, Yandex acquired the rights to the Punto Switcher software program, an automatic Russian to English keyboard layout switcher.
In January 2009, Mozilla Firefox 3.5, replaced Google with Yandex as the default search provider for Russian-language builds.
In August 2009, Yandex introduced a player of free legal music in its search results. In September 2010, Yandex launched the Yandex. Music service and significantly extended its music catalogue to 800,000 tracks from 58,000 performers.
On May 19, 2010, Yandex launched an English-only web search engine.
In September 2010, Yandex invested in a $4.3 million financing round by Face.com. The company was acquired by Facebook in 2012.
In December 2010, Yandex launched Yandex.Start to find startups and to work with them systematically. As a result of the program, Yandex purchased WebVisor's behavior analysis technology in December 2010.
On January 26, 2011, Yandex introduced premium placement opportunity in its Business directory; advertisers' local small businesses are highlighted on a map for relevant queries.
On January 27, 2011, the company acquired single sign-in service Loginza.
On May 3, 2011, as part of a disclosure on the "legal and political risks" of investing in Russia, before the listing on NASDAQ, Yandex revealed that it had passed private customer information to the Federal Security Service, including that of users who had donated money via Yandex to an anti-corruption website set-up by Alexei Navalny.
On June 1, 2017, Yandex closed its offices in Kiev and Odessa, Ukraine after the Security Service of Ukraine raided the offices and accused the company of illegally collecting Ukrainian users' data and sending it to Russian security agencies.
On June 6, 2017, the company invested in a $5 million financing round by Doc+.
In 2017, within the framework of a joint anti-phishing project of the Bank of Russia and search engine Yandex, a special check mark (a green circle with a tick and ' ' (Bank of Russia Register) text box) appeared in the search results, informing the consumer that the website is really owned by a legally registered company licensed by the Bank of Russia.
On February 7, 2018, Uber and Yandex NV merged their businesses in Russia, Kazakhstan, Azerbaijan, Armenia, Belarus and Georgia. Uber invested $225 million and owns 36.6% stake in the venture while Yandex invested $100 million and owns a 59.3% stake.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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