New York TimesÂ bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Millerâs StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.
Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.
This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.
Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.
â¢ Learn more about current trends in Internet marketing, including inbound marketing
â¢ Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing
â¢ Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content
â¢ Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis
â¢ Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails
â¢ Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more
â¢ Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare
â¢ Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics
â¢ Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more
â¢ Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages
Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!
Buy this book now to become an Internet marketing expert and take your web marketing to the next level!
"At last-a book that marketers can use to gain real respect fromCFOs and CEOs who care about the bottom line. Baggott, author ofthe award-winning blog 'Email Marketing Best Practices,' clearlyexplains how to make your campaigns perform measurably better. Thesecret's in your test results."
âAnne Holland, President, MarketingSherpa
"Despite its proven power, email marketing receives a fractionof the attention given to other, fancier media. This week you'llprobably hear far more about mobile videocasting (or some suchfashion) than you will about email marketing. You can help correctthis imbalance by reading this book."
âRory Sutherland, Vice Chairman, Ogilvy Group, London, UK
"Baggott's wonderful new direct marketing book is loaded withpractical advice and recommendations from some of the best minds inthe industry. Email Marketing by the Numbers should be readby everyone in the industry who wants to profit from acquiring andretaining customers."
âArthur Middleton Hughes, Vice President/Solutions Architect,Knowledge Base Marketing, and author of Strategic DatabaseMarketing
"Amidst the confusion and changing landscape of the Web, Baggottis one of the clear thinkers who can cut through the hype and helpyou understand how to drive revenues through the use of marketingtechnology."
âScott Burkey, Business Development Executive, Definition6
"Baggott is the ultimate Web 2.0 entrepreneur who takes Email2.0 to a new level. In Email Marketing by the Numbers, hegives marketers instructions for creating one-to-one conversationswith prospects and customers. This book should be on the desk ofevery marketer in every company, big or small."
âScott Maxwell, founder, OpenView Venture Partners
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