A study of marketers shows that using multiple methods of conversion optimization delivers better results. Over 70% of companies reporting improved conversion rates used 3-5 CRO methods.
Desktop devices served 49% paid search impressions in Q1 2016 and 46% of clicks. Smartphones received 55.5% of display advertising impressions and 76.5% of clicks.
A survey of marketing professionals ranked A/B testing (54%) as the most effective conversion optimization tactic. Website personalization (57%) CRO method was viewed as the most difficult tactic.
An analysis on a random sample of more than 1.9 billion online shopping sessions provided a breakdown of conversion rates by device. Desktop converts at 4.31% in the US, followed by tablets (3.55%) and smartphones (1.50%).
An analysis by Formstack showed that contests forms had an average of 10 fields and the highest conversion rate (34%). Lead generation forms had 11 fields and 17% conversion rate.
According to a report by Google, its product listing ads (PLAs) convert higher on desktops (30%) and mobile (215) compared with non-brand text ads. Also, the revenue per click is 17% higher, although average order value is 11% lower.
An analysis on a random sample of more than 7 billion online shopping sessions provided a breakdown of conversion rates by device for Q2 2016. Desktop converts at 4.11% in the US, followed by tablets (3.42%) and smartphones (1.34%).
A survey by Econsultancy/RedEye asked marketers about the uplift in conversion rates after implementing personalization. 32% reported a major uplift for search traffic and 21% experienced an increase for their website.
Digital Marketers and E-Commerce professionals place the highest value on customer journey analysis (63%) for conversion optimization, followed by A/B testing (60%). Website personalization (36%) and multivariate testing (21%) are CRO methods viewed as most difficult.
According to marketing influencers, research reports generate leads with the highest customer conversion rates. This is followed by videos, social media content, webinars and website articles.
Research by SOASTA shows that page load times can have a dramatic impact on conversion rates. A slowdown of seconds can impact smartphone conversions by 26%, tablet conversions by 25%, and desktops by over 36%.
Marketers and agencies focus on increased sales and customer acquisition. Brand awareness and customer retention, however, are most often viewed as secondary goals.
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